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ABOUT US
Our collaborative team style with our vendors and each other has helped make EatLoco the household name it is today. Meet our team and some of our Proudest Accomplishments!
OUR DEVOTED STAFF
DAN HINE
FOUNDER & CEO
After 22 years of commercial digital marketing, advertising, and promotional success in Loudoun County, Dan conceived of EatLoco in 2015. His passion was to use his marketing skills and the backing of his successful marketing firm to promote healthy eating and living in northern Virginia. In 2016, EatLoco began partnering with Loudoun County farmers and farmers markets to provide free marketing services. Dan’s demonstrated success at the markets and the improved financial well-being of partner farmers resulted in the 2017 development of EatLoco Farmers Markets. Dan’s professional knowledge and management approach are the powerhouse behind EatLoco’s success in the rapid expansion of their farmers markets and helping our farmers and vendors achieve aggressive business goals.
BETH MATTHEIS
EXECUTIVE ASSISTANT
Beth plays a crucial role in the success of EatLoco's four markets, overseeing a wide range of responsibilities. She diligently manages day-to-day back-office tasks, collaborates with vendors to resolve market-related issues and date changes, and promptly attends to customer inquiries and concerns. Beth's meticulous attention to detail serves as the cornerstone of our operations, making her an indispensable asset to the EatLoco team.
LAUREN KATZ
MARKET TOUR GUIDE
Lauren is EatLoco's Market Tour Guide that provides weekly EatLoco Farmers Market tours. Lauren is the winner of ABC's first season of The Great American Baking Show and has appeared on The Kitchen, Good Morning America, Great Day Washington and several others. She has competed in over 50 culinary competitions, including The Pillsbury Bake Off, Sutter Home’s Build a Better Burger, The Gilroy Garlic Festival Cook Off, and many more. Her recipes have been featured in several magazines and cookbooks. We are beyond excited to have Lauren as part of our team.
JASON PLYBON
DIRECTOR OF OPERATIONS
EatLoco Market Managers are the heart of all our markets. Jason leads the team from vendor coordination and setup in the early morning, answers customer questions, handles emergencies and ensures everyone follows company safety protocols, organizes market shutdown and cleanup at closing time. The responsibility and burden Jason carries is hidden deeply behind the smile on his face. It's that same smile and friendly demeanor that sets the positive tone for all of our markets year-round.
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MARK HENRY
SR. MARKET MANAGER
Marks' authoritative nature and attention to detail play a crucial role in keeping our market running strong, organized, and safe for everyone. Mark has become an essential part of the EatLoco team as we prepare for expansion and growth in the next 1-3 years. Mark brings a blend of organizational skills, community engagement, and a passion for helping our vendors succeed. He helps oversee the daily operations of our markets, ensuring that all vendors adhere to our quality standards and regulations. Mark's role involves coordinating with farmers, artisans, and food vendors to create a diverse and appealing market that attracts a broad audience.
ASHIL LALANI
Market Manager
Ashbrook
2017
EATLOCO LAUNCHES NEW MARKET
Building a Farmers Market was one of the scariest though most rewarding things we've ever done. The better we did at promoting our vendors and the market itself, the more businesses came to rely on us to help them build their business too.
2018
EATLOCO SPRING OPENING
It wasn't easy, but we made it through our first official bitter cold winter season in 2017 with only a handful of vendors. Now ready to kick this thing into high-gear, we gained the trust of over 60 vendors to begin our ground-breaking 2018 season.
2019
EATLOCO SPRING
OPENING
Excitement levels are high as vendors prepare for another successful market year at both our Markets.
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